Webinar: Hot Tech Tips for using SPSS Statistics – Part 5
Segmentation Techniques & Direct Marketing
12th December 2018 – 12.15 pm GMT
In this webinar we will be showing you top tips and tricks for Segmenting your data and harnessing these Clustering techniques to target your Direct Marketing activities.
You will learn:
- An overview of Segmentation & Cluster Analysis
- Applying Cluster Analysis to Marketing Data
- Interpreting the Model Output
- Review of other Direct Marketing Tools available in SPSS Statistics
Hot Tech Tips for using SPSS Statistics – Part 5
12th December 2018, 12.15 pm GMT
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