Laura Watts

Strategic Account Manager
Not everything that can be counted counts, and not everything that counts can be counted” – Albert Einstein.

It’s easy to get lost and feel overwhelmed by the sheer scale of available data. Understanding the data you have and the data you need to achieve clear business objectives is vital when starting a new data project. I am focused on helping customers take these first steps and realise the potential of their data.

With an academic background in mathematics and over 7 years’ experience working hand in hand with customers to develop their unique analytical strategies, I am easily able to identify where, when, why and how Advanced Analytics should be applied to a variety of industry situations and relay this to the organisation from a business point of view.

I have applied Advanced and Predictive Analytical solutions across several industries, specialising in the SME, Manufacturing, Government and Non-Profit space. I have enabled clients to build their own Centres of Excellence and empowered others to start the journey. I am skilled in developing the right roadmap to suit each individual organisation to ensure their analytical journey is a success.

By utilising the power of Predictive and Advanced Analytics, I help customers improve processes and increase their bottom line.

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