Presidion | Infographic: Predictive Analytics Take CMOs From Survive to Thrive

Infographic: Predictive Analytics Take CMOs From Survive to Thrive

The study “From Insight To Action: How Predictive Analytics Improves B2B Marketing Outcomes” by Radius, in partnership with Forrester Consulting, had three key findings:

  • B2B marketers that use predictive analytics outperform competitors that still rely on traditional analytics.
  • Predictive analytics help B2B marketers identify and target new markets.
  • Predictive analytics impacts the entire customer life cycle, not just presales acquisition.

The infographic below summarizes the findings:

Predictive Analytics Take CMOs From Survive to Thrive
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PRESIDION IS NOW VERSION 1

 

Presidion was acquired by Version 1 in October 2018.

 

As part of this process, we are changing this website's name and domain to "SPSS Analytics Partner". All SPSS related content will remain in this website and non SPSS selected content will be transfered to www.version1.com.

 

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