Presidion Executive presents at the Annual Predictive Analytics Innovation
Barry McIntyre, Presidion (formerly SPSS Ireland), joined peers from other leading organisations such as EBay, BBC, Sony Ericsson, Dell and RBS to present and share cutting edge knowledge and experience on predictive analytics with business leaders from across Europe.
McIntyre, a Director in Presidion (formerly SPSS Ireland), was the sole Irish representative invited to speak at the conference in June. With more than 14 years of experience in partnering with leading Irish organisations, including Vodafone, O2 and Bank of Ireland, McIntyre’s aim was to discuss the secret of how European marketing directors from companies such as Cablecom are effectively able to curb customer attrition rates from 19% to 2% through effective predictive analytics strategies.
"It is clear evidence-based business decisions are critical to the success of today’s organisation and are at the forefront of every leading Marketing Directors’ agenda across Europe as the increase in Marketing ROI continues to be staggering for companies investing in predictive analytics strategies. As markets become more stringent, the masses of data we now gather on our customer’ behaviour is providing management executives and key decision makers with a powerful advantage by enabling them to understand what their customers are likely to want or do next." Barry McIntyre, Presidion (formerly SPSS Ireland).
Since the acquisition of SPSS Inc by IBM, SPSS Ireland has become the leading IBM value added partner for the implementation of Predictive Analytics solutions in Ireland and UK and has deployed cutting-edge analytical solutions to market leading companies in Ireland such as Vodafone, AON, O2 and Bank of Ireland.
The summit gathered Predictive Analytics experts from cutting-edge companies such as EBay, Sony Ericsson, Dell, BBC and RBS to share their practical experiences with building innovative Predictive Analytics strategies are continuing to deliver unprecedented ROI to market leaders. The summit will continue in Chicago in November later this year. www.theiegroup.com/Predictive_Analytics/Overview.html