New Product Development
New products keep customers interested-but organisations need more than good instincts to develop successful products. Creating and launching profitable products and services requires a thorough understanding of customers and the market.
IBM-SPSS predictive analytics applications enable retailers to know, for example, which product attributes matter most to customers, and to identify areas of product need.
| Motorcycle manufacturer enhance the competitiveness of existing products
Yamaha Motor Europe N.V. accelerates new product development with SPSS Web survey tools. Read more
With predictive insight, retailers can:
- Use Presidion survey research solutions to gather information about customer preferences and perceptions.
- Analyse customer communications, such as e-mails and call center transcripts, to identify areas of need.
- Determine the most preferred product attributes of specific customer segments.
- Accurately predict product demand to better manage production and distribution.