Customer Acquisition
The success or failure of customer acquisition campaigns depends on precise, timely targeting that delivers valuable offers to prospects and keeps costs low. While acquisition costs vary widely among organisations optimised targeting is consistently a top priority. To cut through the clutter of a competitive marketplace, industry leaders are building analytics into their acquisition processes to target the right customers with the right products at the right rates.
| Insurance company increases long-term customer profitability by 20 percent Corona Direct implemented SPSS PredictiveMarketing to efficiently create, optimise and execute their outbound marketingcampaigns. Read more |
Presidion customer acquisition solutions help organisations focus outbound and inbound marketing programs on the prospects most likely to respond and become profitable customers. Minimise your acquisition costs by using predictive analytics to focus your customer attraction strategy on winning the right customers. Predict which marketing programs will generate the highest response - before possibly investing your budget on the wrong targets.
Empower marketers to quickly analyse customer data, identify the right prospects and build campaigns without data analyst or IT involvement. Deploy sophisticated, easy-to-use marketing analytics to marketers throughout your organisation via intuitive interfaces. Marketing best practice templates provide all the benefits of powerful predictive analysis on demand, eliminating analytical bottlenecks.
Presidion predictive analytics enhance your investment in existing customer relationship management systems-integrating seamlessly with data warehouses and key applications for customer acquisition such as those for campaign management and your call center.
Presidion customer acquisition solutions automate the entire analytical process for optimising targeting as much as possible-making it easy for marketers to quickly identify the high value customer segments most likely to respond. Marketers interactively refine these segments, select optimal target lists, and deploy this predictive insight into front-line applications. Marketers can even combine acquisition campaigns with proactive risk management by filtering out prospects that match predetermined risk profiles.