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Combining predictive analytics models with organisational business knowledge provides insight into such critical issues as customer acquisition and retention, up-selling and cross-selling, fraud detection and outcome improvement. Through measuring uncertainty surrounding these issues, predictive analytics enables proactive risk management, refining key decision making processes through controlled, iterative testing of potential actions and their likely intended-and unintended-consequences.
The Hurwitz & Associates Victory Index on Advanced Analytics provides insight into best practices, market trends, and vendor capabilities in the advanced analytics market.
Learn why IBM SPSS was recognized as a Double Victor in the Hurwitz & Associates Victory Index for Predictive Analytics.